Approach your Digital Marketing Plan like a Training Plan for a 10K race
04 Oct

5 Reasons to Approach your Digital Marketing Plan like a Training Plan for a 10K Race

I recently viewed plans for training for a 10K (about 6 miles) race.  I noticed how similar they are to how Digital Marketing plans should be run.  Here are samples from Nike and MapMyRun. Some things to notice about a 10K training plan: The plan is spread out over time like 12 weeks (not just […]

Internet Ads or Content Creation and Organic SEO – which should come first?
28 Aug

Internet Ads or Content Creation and Organic SEO – which should come first?

10 Reasons Why Content Creation and Organic Search Engine Optimization should be done before buying Internet Advertising There’s nothing wrong with ads and it can be very helpful to purchase Internet Advertising to build upon your digital marketing programs.  Here are some reasons why you should implement your Content creation and Organic SEO first, then […]

7 things I learned about Digital Marketing from a Brick and Mortar business
19 Jun

Seven things I learned about Digital Marketing from a Brick & Mortar Business

I went to the mall recently.  Clearly retail business for the most part is struggling.  There weren’t many people there, many of the stores were empty.  Most things are done in the same old way it’s been done for years. There was one exception.  A technology store that sells phones, tablets, and computers. You know […]

Rating Social Networks - KDROM Enterprises LLC
14 May

Rating 6 Top Social Networks for Business and What Each One Does Best

In our last blog article we discussed several great reasons why you should use social media for your business.  In the next part of our blog on Social Networks for business, we provide a short description of what each one is good for and a rating on their usefulness for B2B(Business to Business) and B2C(Business […]

Digital Marketing Plans | KDROM Enterprises
02 Apr

How many digital marketing plans should I have?

As many as you have target customer groups.  Here are some tips. You should have a digital marketing plan for each type of customer (or target audience) you intend to chase, that is fundamentally different from each other.  This pertains to the customer journey, how they move from suspect to prospect to customer.  There may […]