DIGITAL MARKETING SERVICES

GROWTH-DRIVEN DESIGN

GROWTH-DRIVEN DESIGN

Agile Methodology for Growth-Driven Design - KDROM EnterprisesWhy not have a web site that drives results?

Your web site is your #1 Marketing Asset and should serve as your #1 Sales Person. In order to achieve this goal, your web site should be designed for growth – the answer is Growth-Driven Design (GDD).

Traditional web design produces poor results. All design decisions are based upon assumptions with no plan for growth and no consideration for solving user challenges. Growth-Driven Design maximizes results through user learning, provides a road map for building a peak performance web site through a cycle of continuous improvement and informs other parts of your business.

How Growth-Driven Design Works

A web design methodology built upon the SCRUM agile process that promotes a mindset that allows you to look at problems and see the answers others don’t see.

More understanding through learning – the only way to find answers is to continue to dig.

The Three Major Stages of the Growth-Driven Design Methodology

Strategy

Strategy

We gain an empathetic understanding of users and how to best fit the web site into their life.  The takeaway here is to create a “wish list” of elements that solve user challenges and drive value to the users and the business.

The Launch Pad

The Launch Pad

Create a web site with only the core, value-driving elements uncovered in the Strategy stage and that is better than what you have today. The goal is to launch quickly (while balancing quality) so that user data collection can start – providing a foundation to build and optimize from.

Continuous Improvement

Continuous Improvement

Using the real data from the Launch Pad web site we can start making informed decisions on how to continuously improve the Launch Pad by identifying and prioritizing what high impact actions to take. This stage provides the answers to what is needed for optimal results and business growth.

What's your online marketing strategy? KDROM Enterprises

Great design motivates.

KDROM’s approach to web design focuses on forming the right combination of technology, design, marketing, content and digital strategy. We develop a tailored solution to help our clients succeed in achieving their core business goals in the digital space.

Our web site build and design process encourages users to take that next step in the buyer’s journey – impacting lead generation, advocacy and sales for your business.

A smarter approach to web design that optimizes results.

A smarter approach to web design that optimizes results.

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