Inbound Marketing focuses on attracting customers by providing remarkable, tailored content and adding value at every stage of the buyer’s journey. This content is leveraged through it’s distribution to web site pages, business blogs, search engines, social media, CTA’s and marketing emails. The right distribution technique gets the right content in front of the right person at the right time.
KDROM’s results-driven approach is based upon the fundamentals of the Inbound Methodology. Our strategy also involves analyzing all digital marketing efforts and making decisions on their effectiveness every step of the way. This leads to a cycle of continuous improvement and the creation of better performing campaigns.
The Four Phases of the Inbound Methodology
A proven way to turn strangers into customers and promoters of your business.
PHASE ONE: ATTRACT strangers to your site making them visitors.
Blog, SEO, Keyword research, Optimized content, Social Media,
Email, Off-page SEO, UX/UI design, Advertising
PHASE TWO: CONVERT visitors into leads by getting their contact information.
Forms, CTA’s, Landing Pages, Thank you Pages, Social sharing,
Value propositions, Content Offers
PHASE THREE: CLOSE leads by creating customers.
Email marketing, SMarketing, Signals,
Workflows, Lead Scoring, CRM
PHASE FOUR: DELIGHT customers by providing engaging content so then they become promoters of your business.
Events, Social Inbox, Remarkable Content- Innovate/Communicate/Educate
Customers spread the word, cycling back to the first phase of ATTRACT.