Analytics in the Inbound Methodology
04 Jun

Be Careful What You Measure. You Might Just Get It.

Are you measuring the right steps of your Digital Inbound Marketing programs?  If not, you may be getting a number, because you started to measure it, that does nothing to improve the quality of the leads you get. Here is the classic example of the Inbound Methodology as described by HubSpot. Attract/Convert/Close/Delight There are books, […]

Buyer Persona can make an impact
10 Jan

Buyer Persona can make an impact

A lot of times we are asked the question, “Can building a Buyer Persona make an impact on my business?”    Of course, the answer we reply is “Yes.”  However, it’s hard to understand sometimes as an abstract concept and it can help to understand with a few real-life examples.  Here is one such experience I […]