19 Dec

Need Content? – Use National Recognition Days for Blog Content and Social Media Engagement in your Editorial Calendar

Are you searching for some content for the editorial calendar of your Blogs or Social Media? Why not utilize some National Days of recognition as a reason to write something or engage in a conversation in your social media?  Here are 3 places you can find great listings for National Days of recognition. 1. National Day […]

Approach your Digital Marketing Plan like a Training Plan for a 10K race
04 Oct

5 Reasons to Approach your Digital Marketing Plan like a Training Plan for a 10K Race

I recently viewed plans for training for a 10K (about 6 miles) race.  I noticed how similar they are to how Digital Marketing plans should be run.  Here are samples from Nike and MapMyRun. Some things to notice about a 10K training plan: The plan is spread out over time like 12 weeks (not just […]

Social Media Content Ratio: What is the right mix for posting original and shared content?
24 Sep

Social Media Content Ratio: What is the right mix for posting original and shared content?

As a follow-up to our post on three great reasons to use social media, we want to consider the next topic – the Social Media Content Ratio.  We hear one very common objection to posting on social media or creating blog posts – It’s hard to write and leverage the content.  True, if it were […]

Internet Ads or Content Creation and Organic SEO – which should come first?
28 Aug

Internet Ads or Content Creation and Organic SEO – which should come first?

10 Reasons Why Content Creation and Organic Search Engine Optimization should be done before buying Internet Advertising There’s nothing wrong with ads and it can be very helpful to purchase Internet Advertising to build upon your digital marketing programs.  Here are some reasons why you should implement your Content creation and Organic SEO first, then […]

The Spider Friends | Imagination is never wrong
13 Aug

KDROM Enterprises Announces Digital Marketing Projects for thespiderfriends.com LLC

In this week’s blog, we’d like to share with you some images to show what the programs look like in practice and links to them in action.  You can see for yourself how they work and work together in concert to bring customer interaction to a whole new level. Last week, KDROM announced the launch […]

Should you have SSL for your site?
12 Jul

July 2018 change in Google Chrome SSL labeling. Should you have SSL for your site? A Digital Marketing perspective.

Should you have SSL on your website?  Well, there are technical reasons why; but, we would highly recommend for Digital Marketing reasons that yes, you should have SSL.  It helps present another reason to be chosen. But first, what Google did and is doing.  On July 1, 2018, Google announced they would be adding a […]

7 things I learned about Digital Marketing from a Brick and Mortar business
19 Jun

Seven things I learned about Digital Marketing from a Brick & Mortar Business

I went to the mall recently.  Clearly retail business for the most part is struggling.  There weren’t many people there, many of the stores were empty.  Most things are done in the same old way it’s been done for years. There was one exception.  A technology store that sells phones, tablets, and computers. You know […]

Analytics in the Inbound Methodology
04 Jun

Be Careful What You Measure. You Might Just Get It.

Are you measuring the right steps of your Digital Inbound Marketing programs?  If not, you may be getting a number, because you started to measure it, that does nothing to improve the quality of the leads you get. Here is the classic example of the Inbound Methodology as described by HubSpot. Attract/Convert/Close/Delight There are books, […]