To all our loyal blog followers: Thank you for subscribing – our list of followers keeps growing and that would not have happened without you! If you like what you have been reading on our blog, why not follow us on social media? It’s a great way to keep up to date on KDROM offerings, […]
I recently viewed plans for training for a 10K (about 6 miles) race. I noticed how similar they are to how Digital Marketing plans should be run. Here are samples from Nike and MapMyRun. Some things to notice about a 10K training plan: The plan is spread out over time like 12 weeks (not just […]
As a follow-up to our post on three great reasons to use social media, we want to consider the next topic – the Social Media Content Ratio. We hear one very common objection to posting on social media or creating blog posts – It’s hard to write and leverage the content. True, if it were […]
10 Reasons Why Content Creation and Organic Search Engine Optimization should be done before buying Internet Advertising There’s nothing wrong with ads and it can be very helpful to purchase Internet Advertising to build upon your digital marketing programs. Here are some reasons why you should implement your Content creation and Organic SEO first, then […]
I went to the mall recently. Clearly retail business for the most part is struggling. There weren’t many people there, many of the stores were empty. Most things are done in the same old way it’s been done for years. There was one exception. A technology store that sells phones, tablets, and computers. You know […]
Are you measuring the right steps of your Digital Inbound Marketing programs? If not, you may be getting a number, because you started to measure it, that does nothing to improve the quality of the leads you get. Here is the classic example of the Inbound Methodology as described by HubSpot. Attract/Convert/Close/Delight There are books, […]
In our last blog article we discussed several great reasons why you should use social media for your business. In the next part of our blog on Social Networks for business, we provide a short description of what each one is good for and a rating on their usefulness for B2B(Business to Business) and B2C(Business […]
A lot of times we are asked the question, “Can building a Buyer Persona make an impact on my business?” Of course, the answer we reply is “Yes.” However, it’s hard to understand sometimes as an abstract concept and it can help to understand with a few real-life examples. Here is one such experience I […]
