Need Content? – Use National Recognition Days for Blog Content and Social Media Engagement in your Editorial Calendar
Are you searching for some content for the editorial calendar of your Blogs or Social Media? Why not utilize some National Days of recognition as a reason to write something or engage in a conversation in your social media?
Here are 3 places you can find great listings for National Days of recognition.
1. National Day Calendar – https://nationaldaycalendar.com/
2. National Today – https://nationaltoday.com/
3. For a global view, a list of National Days around the world – https://en.wikipedia.org/wiki/National_day#List_of_national_days
Ideally you should pick something related to your industry and the customers you want to serve. Better yet if it’s related to their Buyer’s Journey. You can add your expertise about the topic. For example, some background on how the recognition day came into existence. Don’t copy others work, do your own research and compile an insight that is uniquely your own.
Remember you’re trying to engage your prospects and customers. Whether it’s to help them with their buyer’s journey, or just get them to have a conversation with you or their peer customers, it all drives visits and eventually helps with conversions.
Here are some example ideas:
You sell Mailboxes –
National Mail Carrier Day, February 4
National US Postage Stamp Day, July 1
National Stamp Collecting Month – October
You are in the Telecommunications/Phone Business –
National Telephone Day, April 25 – Celebrates the invention of the Telephone
Answer the Telephone like Buddy the Elf Day, December 18 (OK this is a fun one!)
You are a book author
National Reading Group Month – October
National Get Caught Reading Month – May
Suggest 5 great Books to read like yours (include one of your own for reminders)
You sell cleaning products or services – suggest performing a task that relates to your product or service.
National Clean Up Your Room Day – May 10
Dogs (Okay, these are just fun to show that you’re human or support a cause)
National Puppy Day – March 23 (Posting some cute dog photos will get you a few clicks or likes!)
Puppy Mill Awareness Day – Third Saturday in September
National Dog Mom’s Day – Second Saturday in May
National Rescue Dog Day – May 20
National Devil Dog Day – April 27(It’s a desert cake)
If there is a day that covers your product, service, or industry, you should at least acknowledge that you know about it and maybe have some commentary. Remember, much of your content is designed to help convince your customers and prospects that you have good expertise in what interested them in the first place.
It doesn’t always necessarily have to be directly related to your product or service. You can choose something that’s fun and you know will engage your customers or perhaps recognizes a cause or charity your organization supports. Choose which platform best suits this approach.
Take it up a notch. Offer a promotion or special in “Honor” of the day. Make it a limited time offer and something of value to them. Perhaps use it is a way to get a prospect to move into being a new customer or a way of getting a current customer to buy additional services or products. Be creative and have fun with it.
Choose one of the suggested links and search for topics related to your industry or the fun topics as described above. Do some research and create some useful content. Build a blog entry and or social media posts. Add it to your annual marketing editorial content calendar so you always remember each year to have something useful to engage your customers.
You can plan this out a whole year in advance by using the resources above to search for applicable topics. This is the perfect time of year to do some annual planning for your 2019 Editorial Calendar.
As always, KDROM Enterprises is here to assist if you want some ideas or planning for your Editorial Calendar.
Craig Drinkhall is the CTO at KDROM Enterprises LLC. He enjoys building technology to help their clients find, attract, and retain customers by using Digital Marketing tools to provide engagement and qualification. When he’s not implementing Digital solutions, Craig loves playing and watching the game of soccer.
