Approach your Digital Marketing Plan like a Training Plan for a 10K race
04 Oct

5 Reasons to Approach your Digital Marketing Plan like a Training Plan for a 10K Race

I recently viewed plans for training for a 10K (about 6 miles) race.  I noticed how similar they are to how Digital Marketing plans should be run.  Here are samples from Nike and MapMyRun. Some things to notice about a 10K training plan: The plan is spread out over time like 12 weeks (not just […]

Analytics in the Inbound Methodology
04 Jun

Be Careful What You Measure. You Might Just Get It.

Are you measuring the right steps of your Digital Inbound Marketing programs?  If not, you may be getting a number, because you started to measure it, that does nothing to improve the quality of the leads you get. Here is the classic example of the Inbound Methodology as described by HubSpot. Attract/Convert/Close/Delight There are books, […]

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